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Social Media Manager

Roboto Games

Remote / San Mateo, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Technology
  • Post Date: 09/25/2024
  • Website: robotogames.com
  • Company Address: 3rd Ave and S B St, San Mateo, CA, 94401

About Roboto Games

At Roboto, our mission is to bring friends together with inclusive games. Think of all the issues stopping you from playing video games with your friends and think of Roboto Games as the company that’s going to fix them. Our games run on all the major games platform including the web and mobile.

Job Description

Responsibilities

  • Develop and execute a comprehensive social media strategy in collaboration with our founders for the PC Steam game Stormforge to grow email subscribers and Wishlists.

  • Manage and grow our social media presence across various platforms, including Instagram, TikTok, Twitter, Discord, Twitch, Reddit, Steam Discussion Boards, and YouTube.

  • Actively respond to all DMs, comments, and mentions across social channels.

  • Work with internal stakeholders to create and curate engaging content tailored to our community, such as images, live streams, videos, blog posts, tutorials, and guides.

  • Partner with content creators to amplify their events and enhance community participation through sponsorships and promotions.

  • Monitor social media trends and relevant memes to integrate effective strategies into our community engagement efforts.

  • Organize and oversee community events that excite and involve our audience, ensuring consistent participation and enthusiasm.

  • Collaborate with the games team to develop a roadmap of announcements, content, and reveals that maintain community interest and engagement.

  • Rigorously test content messaging and creative formats to discover what resonates the most with our audience.

  • Generate regular reports to communicate community feedback, concerns, and suggestions to the games team.

  • Manage all logistics, security, and moderation of community platforms like Discord with the help of marketing contractors.

  • Recruit, train, and manage moderators to maintain a civil and welcoming community environment.

  • Balance speed of communication with sound judgment in crafting external messages.

Requirements

  • 1+ years of experience managing social media or communities in gaming or gaming-adjacent spaces. 

  • Proven ability to build a community from scratch across various social media platforms.

  • Track record of creating viral content on key platforms such as YouTube, TikTok, and Twitter.

  • Moderate to hardcore Survival Crafting games player (e.g., Valheim, Corekeeper, V Rising, Subnautica, Return to Moria, The Forest, Terraria, Rust, Raft, Conan Exiles, etc.) that is deeply embedded in these game communities. 

  • Exceptional written communication skills for engaging with an external audience.

  • Demonstrated experience driving engagement on YouTube, TikTok, Twitter, Instagram and other social media platforms.

  • Strong understanding of social media trends and the ability to apply them to community management.

  • Knowledge of what content engages Survival Crafting players on social media platforms.

  • Ability to foster a community culture that is inclusive and engaging for all members.

  • Analytical and comfortable working with data.

  • Extremely organized, methodical, and structured in execution.

  • Hungry and motivated to learn; have demonstrated the ability to independently learn completely new skills and knowledge as needed to achieve goals.

  • Resourceful and proactive mindset; able to work in an ambiguous environment and take ownership of projects.

  • Skilled in both providing and receiving constructive feedback in a professional manner.

  • Comfortable working with image and video editing software (Photoshop, Premiere, DaVinci Resolve, and equivalent).

  • Familiar with video recording software (OBS Studio, etc.).

The anticipated compensation for this role is $40,000 / £30,000 actual starting pay may vary based on a range of factors which can include experience, skills, and scope.

 

Why work with Roboto Games?

  • As a member of a small team, your voice will be heard and you will have an immense impact on our games and community

  • Make games that you can play by yourself or with your friends. Make games you can play on your PC and on console

  • Work alongside a diverse group of game industry game veterans with 12+ years of experience

Roboto Games Culture and Values

  • Have Fun

  • Define a vision, then test early and test often

  • Have the hard conversations when needed

  • We are high performers

  • Everyone on the team has a voice

  • Treat others like they want to be treated

  • Diversity is not just an afterthought, it’s part of who we are

  • Support a great remote experience

  • We’re not satisfied with the status quo

  • Take on big challenges

  • Make games that are fun and that our players love to play

  • Be transparent with our community

  • Address the core issues, not the loud voices

About Roboto Games

Hi! We’re Roboto Games, a minty fresh venture-backed games company. Before this we were leading games at PopCap, EA and Space Ape. And this isn’t our first rodeo/game studio. In 2007 we founded ZipZapPlay, a web and Facebook gaming company (we baked lots of cupcakes while making Baking Life), which we sold to PopCap (zombies also eat cupcakes it turns out) before they sold to EA in 2011. Since then we’ve also contributed to several mobile game hits. On average, we have 12 years of experience designing games with over $100m in revenue and over 65m players.

At Roboto, our mission is to make games that are good alone and great together. Our games are real-time multiplayer and cross-platform, so friends can easily play together. Our upcoming title is a stylized open world survival crafting game, Stormforge, where players will craft, build, fight, and harness epic storms to survive in a magical fantasy world. It is built on top of a deep modding platform allowing anyone to easily make their own amazing content or try out mods others have made. We believe in making games that are fun for years and that will appeal to a broad range of players. Whether it’s on PC or console you and your friends can play together anytime and anywhere.

If that sounds like fun, then join us! You should also join us if you like wizards, zombies and unicorns, not necessarily in that order.

All that sounds great you say? What do I need to do? Glad you asked!